Hey Mikkel. Yes, I agree – the fundamental thing we need to really get to grips with is that our content is being consumed by audiences far beyond the confines of our sites and used in ways we would never, ever have dreamed of. We can either pretend this isn’t happening and continue to develop web products in isolation from this, or we can embrace it, encourage people to “borrow”, share stuff around, mash it up, make it available, and see what incredible stuff results…