I absolutely agree about a nationwide platform.

I also think we should encourage smaller museums to use existing social software applications to ‘dip a toe in the water’ and see what happens when they publish their content. They can start small, ‘release early and often’, and monitor usage. It doesn’t mean that they should chase the zeitgeist, but it does mean they must feel empowered to experiment.

The technical skills to push the boundaries might not be present in all museums; but the sector should provide guidance for smaller museums who put technical development out to tender on what should be expected from outsourced development in terms of re-usable content and technologies to support that.