mike
you’re seriously not getting the “if you build it they will come” method of developing new services,…..I jest, the argument that we MUST do this because, well everyone is doing it darhling its just soo street!! has been haunting the industry since some bright sparked added pictures to the internet.
every tool has an audience, in this case USER and its the NEEDS of the USER that shoudl drive new development not the desires of the organisation…which should be the same but, unfortunately, rarely are.
as a matter of interest on the Facebook front, how many groups are you in….how many do you praticipate in and how many are have no activity at all ???
j