Richard MacManus is doing a Read/Write Web feature series on NFP’s which looks like it’s going to be interesting. He’s going to focus on how Not for Profits use the web and the various tools available. In his first post he cites a 2004 article from Wired which I haven’t seen before which suggests that online donations are a huge and untapped resource for museums and other NFP institutions.
I’ve got a suspicion that there is a huge disparity between what happens in the US and UK on this. I’ve certainly read a bunch of stuff which suggests that individual donations are much more prevalent over the pond than they are here. Certainly in my experience the major source of donations to museums in the UK is from major funders such as the Big Lottery or big corporates, and rarely from individuals.
If anyone has any figures they are willing to share on income from donations (both individual and corporate) it’d be very interesting to hear.