I work at Yell, home of UK Yellow Pages so have to admit an interest here. We recognise that people need to access our local information in different ways and at different times, you are probably aware of our very successful website http://www.yell.com.

More recently we have launched our very own Yell.com mobile service, which has application and browser based versions, this means that now anyone with a mobile phone and mobile internet can access our information quickly and easily directly from their mobile. As you would expect as well as numbers and adresses for more than 2 million business listings, the service offers maps and turn-by-turn walking or driving directions – all for free. It also has a load of other features, such as click to call, save to contacts and even send to a friend.

To get Yell.com mobile service on your mobile just text ‘mobile’ to 80248, or for more info just check out http://www.yellmobile.com.

It’s interesting to read your views on the Yellow Pages directory. It is still a well used product (almost a billion times a year) and is an important way for advertisers to promote their business. Just for your background, not only does each Yellow Pages directory contain an average 51% recycled fibre content but old directories can easily be recycled too, depending on the facilities offered by your local authority.

Hope you don’t mind me butting in!