The iSoton redesign shows that brand isn’t just about a logo, the brand values should also be obvious in the user experience.

I started but never posted a very grumpy blog post about the hoops I had to jump through to try and get a postgraduate prospectus sent via the Soton site. I had to *register* for their site just to request a prospectus, the form had usability errors, and the request form was written as if they’d never met someone thinking about postgraduate study.

Everyone who makes a website should be forced to use the website, and that includes anyone dealing with brand.