@Alastair – thanks for the clarification – appreciated. Perhaps I mixed up my trial beta period with freeness.

Interesting, though, that the previous product fitted into the “too good at free” model that I describe.

Actually, SugarSync is a good example of a product that needs to asymptote towards being *invisible* technology: from personal experience, I loved SugarSync up until the point when I found it slowed down / froze my machine. From that point onwards, my quest for value followed a much steeper curve. It’s another layer of complexity on the business model – here, for example, I’m looking for stability and efficiency rather than features. Having said that, the “play synced mp3’s” feature on SugarSync is genius 🙂

Interesting stuff..