@Giv – As I hope I make clear, this isn’t a punt for http://hoard.it. There’s not a lot of reason for me to promote this particular side project other than (as I say in the paper) as a demonstrator about how the lightweight needs to teach us something about running projects that otherwise sink under a horrific load of institutional treacle. So in that sense, I’m not going to try and defend what you rightly say is an application that was quick to build and doesn’t necessarily answer many of the pithier questions that we need to answer.

I’m also not about to try and defend myself when it comes to running museum projects. I’ve done a few in my seven or so years in the sector – some went ok, some didn’t. This isn’t the place to talk about my competencies (or not) in the cultural heritage space.

I’m aware that I’m not necessarily providing “nice” feedback. But I’m also not about to say I love something that I think is – at best – mediocre. I’d rather be realistic, honest and passionate. That’s what the social web is all about, right? Not moderated, “clean”, “all in a line” type commentary.

As it happens, the “why” didn’t come from me – it just prompted me to take part in the discussion. As it happens, I think it’s an extremely good question to be asking. But again, that’s my opinion, and I don’t ask anyone to share it.