@Jeremy – I got the figure from ZDNet although looking now it is unclear whether the 120m is spend just for Europeana or for online cultural projects in general. I’m sure either which way that it’s considerable, right?

“what would be right?” – I don’t think I can answer that in a comment. But we need to re-assess the entire landscape of user engagement and start thinking in a much more focused way about how people *really* use the web, and why.