Anders – that’s a great point, and a tricky problem.

Ultimately, I personally believe that hands will be forced: the networked environment will reduce revenues from the existing and broken business models to such an extent that change will have to happen. At the same time, interest in OA and the funders’ approaches to OA will do the same: eroding a power base that has remained strong until now.

Change will happen in this way, but it’ll be a slow and painful war of attrition. I’d rather see the various elements proactively investing in research and experimentation that might ultimately find some profitable answers to these problems.