June 26, 2009
Watching Google’s amazing “what is a browser” video (below) it is easy (and I can almost hear the geeks laughing) to assume that these are just stupid people on a bad day. I mean, what the hell is wrong with them? “My browser is Google”? WTF?
The thing is, these aren’t stupid people. They’re just normal people, going about their normal lives doing normal things. And these are the people we’re building websites and interactive experiences for.
The phrase Problem Exists Between Chair And Keyboard (and wow, isn’t it interesting that there are LOADS of phrases on the same page which mean the same thing, and all equally rude..) was invented by developers trying hard to find excuses for the poor implementation they just rolled out.
The thing is, the problem isn’t BCAK, it’s In The Dev Team. Maybe we should invent a new acronym: PEITDT…
Longer term, this is of course more to do with tech literacy, being a digital native, familiarity with the web and so on. Shorter term, until we solve the literacy problem, we need to pay extra-special attention to users. And maybe never, ever say the phrase PEBCAK or any of its permutations again…