Couple of notes around should we call it MRD or “structured” content as Google calls it via RichSnippets. And…

@Arun: Don’t need to turn over all content just expose the metadata or other items that will drive traffic to your website, if indeed that is the only viable business model…

Big problem being that we still don’t know what a fluid business model looks like, advertisement is the closest thing we have for adatption to the current Web, but it is my suspcion other models are yet to be found, e.g. hybrid subscription-authorship model, etc.