@Tom – thanks for commenting..

I think in general I have the “LIOLI” attitude, too, but I think it is muddied when the personal voice gets muddied up with company voice. I was thinking last night about how different I’d feel if I worked for myself or owned my own agency: I think I’d then be entirely happy to just be me on all of my communication channels. Partly this is about the fact that not all companies are as progressive as they should be, and still see “Their Voice” as being sacrosanct, and “The Employee” as not a voice but a component part.

FWIW I don’t find your tweets dull at all, but I’m always a fan of even more scrumpy-related whitterings 🙂