Vincent – cheers very much for commenting.

Yes, the general point about where the expertise lies is one which I’ve come across as an issue on many, many occasions. Curatorial staff are often wonderful people but they often badly need help when it comes to imagining and realising a web presence which is going to be strong from an SEO and visitor perspective while also delivering what they want to deliver. Often, also, curators are ideas people – and ideas people (I know, I’m one..) are quite often the most pig-headed about letting their ideas out into the wild.

Interesting point about .edu sites – wasn’t aware that that was the case: have you got any sources for this, would be interested to follow up.