I think I could live with the ads IF they are clearly ads (so i’d ignore them with ad blindness) but it would quickly annoy me if I thought the twitter user was real but was actually an ad – this is different from a marketeer ‘engaging’.

Like a few others have stated, I think we’ll play along until it becomes unbearable and see where my ‘network’ goes. I live quite happily without facebook and don’t miss twitter when im busy so it is not the be all and end all.

Would I pay? unlikely. Spotify is forcing me to pay (5hours a month/5 plays only) the result of which I havent used it since. I could live with the ads but I now feel they are forcing me to pay which rubs me the wrong way. I pay for many good things (council tax… subscriptions galore.. ) so am not totally opposed but think the freeness is part of the draw and I doubt i’d like to be in a members only club.