Hi Mike – totally agree with your point about QR poking the digital world into the real world. But I think QR codes might also have an element of ‘gamification’. Obviously there is no scoring of points or anything like that, but using a QR scanner is just a more fun and game-like way to do a routine task like navigating to a website than typing the address into a URL bar. As an experience its more amusing. Also, I can definitely envision QR being used (if its not already) as a literal game – like a treasure hunt for hidden QR codes that link to unique content.