From all that I’ve been reading, it seems QR can work – but only if properly done. Pointing to a Facebook page (ala Owen Stephens) isn’t making it work properly.

I raised this question on Twitter, Facebook and G+ and found that most have only used it to link to a URL, usually showing data that was on the sign that held the QR code. What was the point??

Another topic was pointing the QR to wikipedia – my personal issue with museums and galleries pointing the QR code directly to wikipedia is a) inaccuracy but more importantly b) what if the page moves? How will they track that? Clearly it would be better to point to their own website where they have control.

Yes it’s still new, and yes it seems that museums and galleries are actually embracing them- or at least *trying* to. There are examples of museums loaning ipods to help assist the audience members that do not have smartphones.

I think we’re in a stronger position to educate Joe Public on the benefits and ease of use of QR at this point. I am new to NFC but from what I read, it’s very much an augmented reality type device (or have I read that wrong) that almost does TOO much for the average end user. But that is just my opinion.