This is a really clear post on something people are getting really confused about just now – at least in terms of how to use QR Codes.

On the Edinburgh Fringe Festival this year a huge number of theatre companies have put QR Codes on their flyers and posters. Its interesting in that in the hyper-competitive three weeks that is the Fringe the companies are learning to be cleverer in their use of the codes.

What is working, and what more and more companies are switching to, is special time-limited ticket offers and, more cleverly, showing a venue’s location on a googlemap (so you can see how to get there). Just using them to take users to a show micro-site or facebook page is proving to be useless, and so they are stopping that use (the smarter ones at least).