A little over a year ago I wrote a brief thing about museums and oil sponsorship, and along the way I said this:
And Twitter? Well, I’ve got a longer post to write about museums and social media in general (in short: social media is dying: museums should do less of it) but it does seem to me now really quite obvious that Twitter / X has become a wholly toxic place to be, and as such somewhere that museums should be thinking very hard about inhabiting. It’s pretty clear already which side of history Twitter is going to end up on. Would a museum open a Truth Social or a Gab account? I very much doubt it. Just because Twitter wasn’t evil once doesn’t mean it isn’t evil today – and museums should be thinking really hard about their options here.
So here we are a year later, and The Musk Rat’s reign is in full, terrifying swing.
How we feeling, museums? D’ya think it’s time to put your money where your mouth is and do what needs to be done?