Strategic digital marketing: don’t be dis(integrated)

I was asked to speak at At-Bristol recently at a gathering of marketing people from the UK Association for Science and Discovery Centres. The topic of choice was strategic marketing. Now, as I made it clear on the day, I’m not – officially, at least – a “marketing person”. Nonetheless, I’ve spent more than a decade … Read more

Managing and growing a cultural heritage web presence

I’m absolutely delighted (and only slightly scared) to announce that I’ve been commissioned to write a book for Facet Publishing. Ever since I started working with museums online, I’ve felt that there is a need for strategic advice to help managers of cultural heritage web presences. There are of course hundreds of thousands of resources … Read more

Being serious isn’t the whole answer

It’s been interesting watching the response to whatever 2.0 is as the whatever it was has matured into whatever it is now. …I should probably rephrase that… The social web has changed as it crawled its way through those painful teen years of greasy skin, piercings, “you just don’t understand me” and shouting at its … Read more