{"id":119,"date":"2010-01-25T12:00:00","date_gmt":"2010-01-25T12:00:00","guid":{"rendered":"http:\/\/variousbits.net\/2010\/01\/is-late\/"},"modified":"2022-12-04T12:16:27","modified_gmt":"2022-12-04T12:16:27","slug":"is-late","status":"publish","type":"post","link":"https:\/\/variousbits.net\/2010\/01\/25\/is-late\/","title":{"rendered":"is late"},"content":{"rendered":"\n

What if the hype is actually all<\/strong> hype?<\/p>\n\n\n\n

What if someone in the press misheard<\/em> an Apple employee talking, and did that – pretty normal – press thing of inflating it beyond all proportion? What if it became a pretty standard Silicon Valley \/ noomeedya \/ excited geek Chinese whispers kind of thing, no basis of truth whatsoever:<\/p>\n\n\n\n

“…well there I was at the bar, and I said to him that – well, Wednesday 27th January is late <\/em>for a product launch<\/span><\/strong>“<\/p>\n\n\n\n

I mean, it wouldn’t take much, would it? A crowded room, a misheard phrase. iSlate. Is late.<\/p>\n\n\n\n

Maybe “An Apple spokesman said the company did not comment on rumours” actually means “there is no fucking iSlate<\/em>“?<\/p>\n\n\n\n

Maybe Jobs has spent the last week desperately trying to rustle up a product, an idea, anything<\/em> that fits the hype which was created out of a false rumour? Imagine the board room scene:<\/p>\n\n\n\n

Jobs: “What do you mean, we have NOTHING?”<\/p>

Employee: “Sir, I’m sorry, we’re just all out of ideas”<\/p>

Jobs: “Nothing at all?”<\/p>

Employee: “Well, we just got these shots of an iPhone and – like – well, Photoshopped them a bit and it kinda looks quite cool…”<\/p>

Jobs: “But you don’t actually HAVE one, right? There IS NO PRODUCT?”<\/p>

Employee: “….well…er…not as such, no”<\/p><\/blockquote>\n\n\n\n

…just sayin’…<\/p>\n","protected":false},"excerpt":{"rendered":"

What if the hype is actually all hype? What if someone in the press misheard an Apple employee talking, and did that – pretty normal – press thing of inflating it beyond all proportion? What if it became a pretty standard Silicon Valley \/ noomeedya \/ excited geek Chinese whispers kind of thing, no basis … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[1],"tags":[3],"_links":{"self":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts\/119"}],"collection":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":1,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts\/119\/revisions\/2515"}],"wp:attachment":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}