{"id":949,"date":"2007-08-19T21:07:36","date_gmt":"2007-08-19T20:07:36","guid":{"rendered":"http:\/\/electronicmuseum.wordpress.com\/2007\/08\/19\/its-all-about-immersion\/"},"modified":"2020-11-18T15:05:40","modified_gmt":"2020-11-18T15:05:40","slug":"its-all-about-immersion","status":"publish","type":"post","link":"https:\/\/variousbits.net\/2007\/08\/19\/its-all-about-immersion\/","title":{"rendered":"It’s all about immersion"},"content":{"rendered":"\n

Susan Wu has written a lovely post<\/a> in which she captures very elegantly some thoughts about what the next generation web might be.<\/p>\n\n\n\n

To date, most of what I’ve read puts “the semantic web” – in quotes because no-one really seems to agree what it’s actually all about – in the “web 3.0” spot. Ms Wu makes life easier on herself by instead focussing on the experience<\/strong> that each of these generations of the internet have brought to the party:<\/p>\n\n\n\n

Web 1.0: Information Sharing
\nWeb 2.0: Interaction
\nWeb 3.0: Immersion<\/p>\n\n\n\n

The 3D nature of Second Life leads itself to an experience which is immersive, but as Susan Wu points out, 3D isn’t the only way of doing this: it’s just the one which is most obvious, and apparently sexy<\/a>.<\/p>\n\n\n\n

I really like this way of thinking about the paradigms of experience – it works both from a technology and a Hype Curve<\/a> perspective. Also the concept of immersion meshes nicely into the firm beliefs I have about the way that good technology becomes invisible, ultimately making the user experience seamless.<\/p>\n\n\n\n

The iPhone (which I finally got to play with last week) falls neatly into the invisible technology slot. As a device, of course, it’s hugely tactile, beautifully designed, and far from invisible in a real-world sense (especially if you’re on a late tube train in a dodgy area of town…), but as a technology experience<\/strong>, it’s pretty close to seamless, and as such becomes immersive<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Susan Wu has written a lovely post in which she captures very elegantly some thoughts about what the next generation web might be. To date, most of what I’ve read puts “the semantic web” – in quotes because no-one really seems to agree what it’s actually all about – in the “web 3.0” spot. Ms … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts\/949"}],"collection":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":0,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"wp:attachment":[{"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/variousbits.net\/wp-json\/wp\/v2\/tags?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}