Hi Mike

Well I spoke to the people who know, and according to independent research carried out by Saville Rossiter-Base 2006-07, Yellow Pages directories are used nearly 1 billion times a year (more than any other printed classified directory). Obviously results are based on past research and are no guarantee of future behaviour. The same research also shows that 86% of UK adults agree that Yellow Pages directories are very useful and that 84% of UK adults use the Yellow Pages directory at home or at work.

As you can see, there is still a clear demand for a paper based product and it is just one of the ways that consumers can make contact with advertisers.

I hope you enjoy using Yell.com mobile, do let me know if you’ve got any comments on the service.

Cheers
Martin