There are lots of unloved, unused Yellow Pages books lying around these days, a good indication that people are really keen to getting more information from the Internet, Google in particular.

We actually did a random survey in Melbourne months ago as we ask people around where they go if they are looking for information and this is what we got:

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com
7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Now that really is a call for YP guys to show if they can still keep up with online competitors, or else, more trees may be needed to cut so they can print those big YP books.