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The promise vs the actual

So often the promise of a thing is huge and covered in bright lights; exciting and life changing and altogether wooo. Marketing does this, social media does this, and our natural response is amygdala-like: “shit man, I gotta get me one of those!“. The vision presented by the PR of The Thing is powerful. Examples … Read more

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I write about museums, meditation, music, tech and a few other bits and bobs. Once a week is the maximum you can expect to hear from me. In reality it's more like once a month.

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