It’s all about the communication

Here’s a story for you: Once upon a time there was a man who bought some hosting. He bought it because he liked the flexibility, freedom and functionality that it offered. He bought it knowing that it was cheap, and that cheap sometimes means compromise: he did this because he isn’t terribly rich, and decided … Read more

Strategic digital marketing: don’t be dis(integrated)

I was asked to speak at At-Bristol recently at a gathering of marketing people from the UK Association for Science and Discovery Centres. The topic of choice was strategic marketing. Now, as I made it clear on the day, I’m not – officially, at least – a “marketing person”. Nonetheless, I’ve spent more than a decade … Read more

The diminishing returns of size

I gave a workshop last week to a bunch of museums in the North East entitled “Bootstrapping the Web”. Well, actually, it started off as that but following a questionnaire asking what they’d like to learn, the focus changed a bit to “How to do social media well”. I’m hoping the attendees learnt something – … Read more